Think Small – Winning in a Mobile-First World

Deepesh Trivedi | Ecommerce Industry Head (South East Asia) Facebook

english Vietnamese_flag October 15, 2016 | 11:20 - 11:50 o' clock | Meet Magento 2016 » Opening Room

In today’s mobile-first world, the fragmented shopper journey provides brands with multiple opportunities to connect with their customers. Mobile-fueled discovery has changed consumers’ expectations of brand interactions – they now expect immersive, expressive, and immediate experiences. To win in a connected world, brands must think mobile-first and create seamless, personalised cross-device experiences.

Presentation video