The way consumers shop is changing rapidly and so are their expectations of the value and behaviour of the brands they buy. Meaning it’s not just enough to meet those expectations, it’s vitally important to exceed them. Continuous Commerce is how Ogilvy creates a value exchange between the brand and the consumer and, as a result, build loyalty, advocacy and more sales. We’re there for them when they look for the brand, but then we go on to surprise and delight them with triggers at critical moments of truth. So, rather neatly, Commerce creates CRM and CRM drives more commerce – Continuous Commerce, literally.