Online Persuasion

Guido Jansen | Cognitive Psychologist UserLegion

english Vietnamese_flag August 22, 2015 | 14:30 - 15:00 o' clock | Meet Magento 2015 » Business Room

Presentation video

Ok, so you got your technology covered with Magento, you offer great functionality and your shop is even on a very usable level. Still, something seems to be missing. Whether your site is about selling products, getting visitors to enter a form or subscribing to your services: conversion rates are still very low. You are missing a very important ingredient: Persuasion.

This session will start out by giving you a theoretical/scientific understanding of how our brain works and how site visitors can be influenced. After that, Guido will give you many tips, tricks and real-life cases that you can directly apply on your own e-commerce site. In the last chapter of the presentation Guido will offer you a quick glance into the future of how behavioral targeting will develop in online platforms.

You can’t afford to miss out on this presentation, you’re competitors are already working on this…

The visual presentation is available HERE

Presentation slideshow